About
Built for hospitality. Built with intention.
Most marketing agencies serve everyone. We don't. Macro Micros is a boutique luxury hospitality social media and brand development agency based in South Florida — focused exclusively on the brands, properties, and businesses that shape how people experience a place.
When your agency specializes in what you do, everything changes.
Nick Sardina
Founder
Hospitality is different. The guest experience doesn't begin at check-in — it begins the moment someone discovers you online. Your social presence, your website, your visual identity: these are the first impression. We build and manage all of it.
We work with a small number of properties at a time. That's intentional. This isn't a volume business — it's a partnership.
How we think about hospitality marketing
Presence before promotion
Before you run ads or post more content, your brand needs to look like it belongs where it wants to be. We build the foundation first.
Specialized over generalized
Hospitality marketing is its own discipline. Guest psychology, booking seasonality, visual storytelling — we understand these because it's all we do.
Quality over volume
We work with a small number of properties at a time. Your brand gets real attention — not a template and a content calendar.
Long-term over transactional
We're not here to run a campaign and move on. We're building something that compounds — visibility, trust, and bookings over time.
Nick Sardina
Founder
"I started Macro Micros because I kept seeing the same gap: hospitality properties with real character and a real story — but no one telling it the right way online. The website looked like a template. The Instagram hadn't been touched in months. The brand wasn't reflecting what the experience actually was.
We fix that. We build the presence that matches the property. That's the whole thing."
— Nick Sardina
Ready to see if we're a fit?
No pitch, no pressure. Let's talk about your property and where you want to take it.
Book a Call